Empower your teams with practical AI training, tailored to the needs of marketing & communications
AI is transforming marketing & communications. But an uncoordinated approach to upskilling is getting in the way of unlocking the real value of AI integration.
We provide hands-on training sessions that go beyond generic AI tutorials. We focus on teaching sophisticated prompt engineering with role-specific use cases, integrating AI into daily workflows, and ensuring that teams are working consistently and safely with the right AI tools.
We teach teams to implement AI-first processes while anchoring every output in human creativity, accelerating productivity without compromising the strategic thinking and unique perspectives that define excellent marketing & communications work.
From thought leadership and media monitoring to strategic messaging and campaign development, we help your team build the skills and confidence to deliver impact, faster and more effectively.
Learn more about our trainingOur training modules
Research & Landscape Analysis
Learn how AI can accelerate comprehensive research across media analysis, audience insights, and sector intelligence. Learn to use AI for structured media monitoring, competitor benchmarking, audience segmentation and analysis, industry trend identification, and generating actionable intelligence that informs strategic communications decisions.
Learn MoreNarrative Development & Strategic Messaging
Master how to frame narratives and core messages with AI support, creating a more efficient development process that accurately reflects client inputs and can be tailored to target audiences. Learn to build first-draft key messages, stress-test messaging against audience groups, and adapt content across different channels.
Learn MoreThought Leadership & Content Development
Achieve more efficient and consistent creation of high-quality content, tailored to tone of voice, channel, and strategic messaging. This session covers AI's role in content ideation and structuring, extracting key arguments from interviews and research, and drafting compelling thought leadership pieces.
Learn MoreBuilding Robust Communications Strategies
Transform your strategic communications planning process through advanced AI applications. Learn how AI can enhance landscape analysis, competitor benchmarking, audience segmentation, and opportunity identification. Develop comprehensive, adaptable strategies that leverage AI insights while maintaining strategic thinking and human creativity at the core.
Learn MoreAI Principles for Team Leaders
Equip team leads to manage AI use confidently and consistently across all projects. Learn to understand the strategic implications of AI for client delivery, integrate AI into project planning and team workflows, manage quality control with AI-generated content, and set clear expectations around AI use.
Learn MoreCreate a Tailored Training Session
Need something specific? We can develop a customized training program addressing your organization's unique challenges and goals. Let us design a bespoke workshop that perfectly aligns with your team's skill level and organizational objectives.
Get in TouchReady to bridge the AI integration gap?
Let's discuss how fourfold can help your team unlock the value of AI to deliver exceptional work at unprecedented speed and quality.