Reputation Intelligence.
At Scale. At Speed.

Bespoke analytics for PR agencies and communications teams.
Tailored to your reputation priorities. Delivered end-to-end.

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What We Do

We capture and structure data across media coverage, social and community discourse, policy and regulatory sources, and stakeholder publications. If it shapes reputation, we find it. AI-enabled analytics then gets to insight at unprecedented speed.

What We Deliver

Landscape Analysis

The full picture of your reputation environment. Who's talking, where, and what's shaping the conversation.

Theme & Topic Identification

The issues, narratives, and emerging themes that matter to your stakeholders–surfaced and tracked.

Stakeholder Mapping & Horizon Scanning

Who holds influence on your issue, and where they stand. Hundreds of stakeholders–mapped, positioned, prioritised.

Reputation & Risk Mapping

Where the risks sit. Where the opportunities are. Prioritised for action.

Executive Profiling

How your leadership is perceived across platforms. Sentiment, visibility, and trajectory.

Narrative & Positioning Benchmarking

How your messaging compares to competitors. Gaps, white space, and opportunities to lead.

Share of Voice

Your presence in the conversation relative to peers. Measured, benchmarked, visualised.

Pitch & RFP Analytics

Walk into the pitch with data the room hasn't seen. Brief to insight in days, not weeks.

Custom Intelligence Tools & Dashboards

When a report isn't enough. Bespoke tools your team can query, built around how you work.

Why fourfold

Deep Analytics. Seamless Delivery.

We work behind the scenes so you can walk into client meetings with insight that wins trust. Bespoke methodology. Your brand. Our engine.

01

Make Insight An Unfair Advantage

Walk into client meetings with data your competitors don't have. Deep due diligence, delivered fast.

02

White-Label Ready

Every deliverable is built for your client, in your brand. You present the insight. We stay behind the scenes.

03

You Do Strategy. We Do Data.

Stay focused on client relationships and creative thinking. We'll handle the methodology, the analysis, and the delivery.

04

Capability Without the Headcount

Get the analytics depth of a top-tier agency–without recruiting, training, or resourcing a team. We handle it all.

Understand Your Reputation. Own the Narrative.

Know your reputation landscape. Identify risks before they escalate. Build strategies rooted in data, not instinct. And when the board asks what's working–show them.

01

Clarity on Perception

Deep insight into how stakeholders see you–and where the risks and opportunities sit between you and your corporate objectives.

02

Strategy Built on Fact

No more instinct-led planning. Build communications strategies grounded in data. Measure progress against your strategic goals.

03

Board-Ready Proof

When leadership asks what's working, show them. Insight built for the boardroom, not just the comms team.

04

Expertise Without the Hire

Access specialist analytics capability without building an internal team. Brief us like you'd brief a trusted colleague.

In Practice

Case Study

Read the Mood of a Whole Sector

  • 600+articles analysed
  • 5,000+reader comments
  • 3tier 1 titles

An advisory firm wanted a point of view on a sector under scrutiny. They needed evidence, not instinct–how the press and its readers really saw the industry.

What we did

  • Captured more than a year of coverage across three tier 1 financial titles
  • Analysed thousands of reader comments alongside the articles–the audience's view, not just the journalist's
  • Classified every piece by theme, sentiment, and the organisations named
  • Mapped the events that moved the narrative, and where regulators stood by market
  • Delivered a research report in the firm's own brand
A branded research piece that opened doors–and led to a follow-on reporting programme.
Case Study

Know Who Shapes the Debate

  • 300stakeholders mapped
  • 3regions
  • 4stakeholder groups

An industry coalition was making the case for a new standard. They needed to know who shapes the debate across three regions–and where each voice stands.

What we did

  • Built a universe of 300 stakeholders: campaigners, policymakers, industry leaders, and academics
  • Drew on media, regulatory filings, think-tank publications, academic literature, and social
  • Recorded each stakeholder's stated public position on the issue
  • Built a live dashboard and data file the team can keep using
  • Delivered a priority media list alongside
A working tool, not a one-off report–built for ongoing use.
Case Study

Find the Gap Between Message and Audience

  • 4audiences analysed
  • 3peers benchmarked
  • 3 daysfrom brief to slides

An advisory firm was pitching a listed company's leadership team. They needed to show how the company tells its story–and how its audiences actually hear it.

What we did

  • Benchmarked the company's owned channels against three peers
  • Analysed how four audiences respond: analysts, media, policymakers, and think tanks
  • Measured the gap between the stated strategy and the questions analysts ask
  • Assessed how leadership is positioned against peers
  • Delivered standalone slides and data tables for the pitch team to make their own
Brief to pitch-ready insight in three days.
Case Study

Map the Journalists That Matter

  • 40priority journalists
  • 7global markets
  • 4,000articles across 12 months

A global energy company needed to understand how key journalists across seven markets were shaping their reputation. Existing monitoring tools couldn't tailor analysis to their specific messaging priorities and stakeholder lens.

What we did

  • Identified 40 priority journalists across 7 global markets
  • Captured 12 months of coverage–approximately 4,000 articles
  • Built a bespoke sentiment model scoring coverage against their specific messaging objectives
  • Segmented analysis by journalist, market, and priority topic
  • Delivered a heat map visualisation built for their data-minded leadership
A clear view of who shapes the narrative–and where to focus.
Case Study

Hear What Stakeholders Won't Say Publicly

  • 50,000mentions captured
  • 8portfolio brands
  • 3stakeholder groups

A global portfolio company with eight brands wasn't getting signal from traditional media. They needed to understand how customers, partners, and employees actually felt–insights that could not be found in the press.

What we did

  • Captured 50,000 mentions across online communities where stakeholders talk openly
  • Categorised mentions by brand, market, and sentiment
  • Segmented analysis by stakeholder group: customers, corporate partners, and employees
  • Surfaced recurring issues–pricing concerns, acquisition sentiment, employee experience
  • Built a dashboard showing sentiment patterns across the portfolio
A holistic view of the reputation issues and opportunities across its portfolio brands.
Case Study

Daily Intelligence, Automated

  • 4sources: tier 1 media, X, Reddit, LinkedIn
  • Dailybriefing, straight to the inbox

A global institutional investor was spending significant time each morning compiling media coverage across their company and portfolio. They needed a faster way to surface what mattered–without the manual effort.

What we did

  • Built an automated daily scan of company mentions in tier 1 global media, X posts, Reddit conversations, and LinkedIn activity from target executives
  • Developed an LLM-powered summarisation layer extracting key points, sentiment, and emerging narratives
  • Packaged everything into a daily briefing delivered straight to the comms team's inbox
  • Freed up hours previously spent on manual monitoring and reporting
A daily briefing that arrives before the comms team does.
Schedule a call to see live demos
Beyond Analytics

AI Training & Advisory

We also train communications teams to work confidently with AI. Hands-on, role-specific sessions built for how your team actually works – from research and media analysis to narrative development and content creation.

Hands-On AI Skills

Practical training tailored to communications workflows. Prompt engineering, research techniques, and content development – taught through real use cases, not theory.

AI Strategy for Leaders

Executive workshops that build AI fluency at the top. Align your leadership team on where AI fits, what it changes, and how to set the right expectations.

Workflow Design

We audit how your team works and design AI-first processes that stick. Governance, quality control, and coordinated rollout – built around your existing delivery model.

Client Testimonials

What comms leaders say

Ross combines genuine expertise in AI with a real understanding of how communications firms operate.

He's helped our leadership team work through the strategic questions every agency is going to have to answer, and we're in a much stronger position because of it.

Lee Cain Lee Cain Founder, Charlesbye

Ross has really helped Third Act think about how to use AI in our workflows and day-to-day.

We're a small team who work in a pressurised and high-stakes environment, so knowing when and how to tap into AI-led support is game changing.

Pam McLeod Pam McLeod Director, Third Act

Ross has been instrumental in our rollout of Claude as our agency-wide AI tool.

He combined practical training for the team with strategic work for our leadership, taking us from broad ambition to concrete decisions on governance, team structure and how we actually operate as an AI-enabled firm.

Beth Armstrong Beth Armstrong Partner, Charlesbye

Before the fourfold AI session, I saw the technology as complex and intimidating. The training changed that – it made AI feel accessible, relevant, and full of possibility.

I walked away inspired to explore how we can integrate AI to make our work smarter and more impactful.

Lili du Toit Lili du Toit Director, Third Act

Multiply the impact of your work with fourfold.

Brief us. We'll deliver end-to-end.

Let's Talk