Reputation Intelligence.
At Scale. At Speed.
Bespoke analytics for PR agencies and communications teams. Tailored to your reputation priorities. Delivered end-to-end.
Let's Talk
What We Do
We capture and structure data across media coverage, social and community discourse, policy and regulatory sources, and stakeholder publications. If it shapes reputation, we find it. AI-enabled analytics then gets to insight at unprecedented speed.
What We Deliver
Landscape Analysis
The full picture of your reputation environment. Who's talking, where, and what's shaping the conversation.
Theme & Topic Identification
The issues, narratives, and emerging themes that matter to your stakeholders - surfaced and tracked.
Share of Voice
Your presence in the conversation relative to peers. Measured, benchmarked, visualised.
Reputation & Risk Mapping
Where the risks sit. Where the opportunities are. Prioritised for action.
Executive Profiling
How your leadership is perceived across platforms. Sentiment, visibility, and trajectory.
Narrative & Positioning Benchmarking
How your messaging compares to competitors. Gaps, white space, and opportunities to lead.
Why fourfold
Deep Analytics. Seamless Delivery.
We work behind the scenes so you can walk into client meetings with insight that wins trust. Bespoke methodology. Your brand. Our engine.
Make Insight An Unfair Advantage
Walk into client meetings with data your competitors don't have. Deep due diligence, delivered fast.
White-Label Ready
Every deliverable is built for your client, in your brand. You present the insight. We stay behind the scenes.
You Do Strategy. We Do Data.
Stay focused on client relationships and creative thinking. We'll handle the methodology, the analysis, and the delivery.
Capability Without the Headcount
Get the analytics depth of a top-tier agency - without recruiting, training, or resourcing a team. We handle it all.
Understand Your Reputation. Own the Narrative.
Know your reputation landscape. Identify risks before they escalate. Build strategies rooted in data, not instinct. And when the board asks what's working - show them.
Clarity on Perception
Deep insight into how stakeholders see you - and where the risks and opportunities sit between you and your corporate objectives.
Strategy Built on Fact
No more instinct-led planning. Build communications strategies grounded in data. Measure progress against your strategic goals.
Board-Ready Proof
When leadership asks what's working, show them. Insight built for the boardroom, not just the comms team.
Expertise Without the Hire
Access specialist analytics capability without building an internal team. Brief us like you'd brief a trusted colleague.
In Practice
Map the Journalists That Matter
A global energy company needed to understand how key journalists across seven markets were shaping their reputation. Existing monitoring tools couldn't tailor analysis to their specific messaging priorities and stakeholder lens.
What we did
- Identified 40 priority journalists across 7 global markets
- Captured 12 months of coverage - approximately 4,000 articles
- Built a bespoke sentiment model scoring coverage against their specific messaging objectives
- Segmented analysis by journalist, market, and priority topic
- Delivered a heat map visualisation built for their data-minded leadership
Find the White Space
A company preparing for a major transaction needed to understand how peers positioned themselves. They wanted to identify gaps in competitor narratives and find opportunities to differentiate.
What we did
- Scraped website content from across the peer set - focusing on narrative and positioning-heavy pages
- Identified the core themes the industry was coalescing around
- Built a bespoke scoring model to assess how effectively each competitor articulated their positioning
- Scored narrative effectiveness by audience: investors, customers, employees, and society
- Mapped thematic white space where competitors were underperforming
Hear What Stakeholders Won't Say Publicly
A global portfolio company with eight brands wasn't getting signal from traditional media. They needed to understand how customers, partners, and employees actually felt - insights that could not be found in the press.
What we did
- Captured 50,000 mentions across online communities where stakeholders talk openly
- Categorised mentions by brand, market, and sentiment
- Segmented analysis by stakeholder group: customers, corporate partners, and employees
- Surfaced recurring issues - pricing concerns, acquisition sentiment, employee experience
- Built a dashboard showing sentiment patterns across the portfolio
Decode the Political Landscape
An energy company needed to track government sentiment on key policy issues. They wanted to understand which MPs were aligned, which were critical, and where messaging opportunities existed.
What we did
- Scraped 24 months of parliamentary records from public government sources
- Built a bespoke RAG model trained on the full corpus
- Enabled natural language queries on MP positions and policy themes
- Created a tool to test messaging and identify stakeholder targeting opportunities
- Delivered a queryable model for ongoing policy intelligence
Daily Intelligence, Automated
A global institutional investor was spending significant time each morning compiling media coverage across their company and portfolio. They needed a faster way to surface what mattered - without the manual effort.
What we did
- Built an automated daily scan of company mentions in tier 1 global media, X posts, Reddit conversations, and LinkedIn activity from target executives
- Developed an LLM-powered summarisation layer extracting key points, sentiment, and emerging narratives
- Packaged everything into a daily briefing delivered straight to the comms team's inbox
- Freed up hours previously spent on manual monitoring and reporting